This is my final for the Creative Review brief. We had to choose a graphic design agency and design the cover using their mission statement but in an abstract form. The agencies I researched were :
- Saatchi
- Sagmeister & Walsh
- Pentagram
- St. Lukes
- Fallon
I chose St. Luke's because I felt that the mission statement summed up the company very well. They used an Ox with wings as their logo; which is the symbol of St. Luke. I tried various medias but eventually I found old clockwork pieces. I arranged these into to the shape of the Ox and I found this image of cogs working together in a team to achieve the design, representative of St. Luke's the agency.
They also reinvent company images like H.Samuel.co.uk. I thought the use of reinventing time was relevant too. After taking a photo I added textures in photoshop to make the pieces of clock more rusty and old.
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